Effective Speech is Adapted to the Listener and to the Speech Situation.
Basic Principles of Speech 4th Edition (Sarett/Sarett/Foster)
Effective Essays are Adapted to the Reader and to the Assumed Situation.
(Initial principle modified to apply to the writing of brief essays.)
I think most of my blogs reflect that I am not writing for elementary school children. Neither am I writing for a reader who is under immediate threat of a funnel cloud. I usually write in subject and style for a skilled reader with sufficient leisure and quiet to allow at least a modicum of reflection on the essay at hand. Beyond these assumptions, I write for Everyman.
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